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ALPHA BITS GENIExxxMoving Target | Moving Target
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ALPHA BITS GENIExxx

 

Director Alan Munro
Producer Brian Jochum
Agency Ogilvy

Seems like a million years since we were using 2D animation, but this spot is only a decade old. Lots of fun little tricks going on here. For instance, when the kids fly into the cereal box, they are actually stop-motion puppets. In the product shots, the cereal letters are made out of sculpy and the milk is white glue. Under the ‘It’s a Small World’ heading: The little girl holding the spoon now hand models for us.


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