Warning: array_merge() [function.array-merge]: Argument #4 is not an array in /home/content/46/13639646/html/wp-content/themes/richwp20110412/admin/functions_locked.php on line 149

Warning: Invalid argument supplied for foreach() in /home/content/46/13639646/html/wp-content/themes/richwp20110412/rich.inc.php on line 1

Warning: Invalid argument supplied for foreach() in /home/content/46/13639646/html/wp-content/themes/richwp20110412/rich.inc.php on line 1
movingtargetMoving Target Page 3 | Moving Target - Part 3
Warning: Invalid argument supplied for foreach() in /home/content/46/13639646/html/wp-content/themes/richwp20110412/rich.inc.php on line 1

Author Archives: movingtarget


Warning: Invalid argument supplied for foreach() in /home/content/46/13639646/html/wp-content/themes/richwp20110412/rich.inc.php on line 1

MAX STEEL AQUA ASSAULTxxx


 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

Hard to believe, but the toughest shot was Bio the villian ducking under the water. To get the required f-stop, hundreds of foot-candles of light were needed, which brought the shallow water near to boiling. The problem is, water must be freezing cold to film in (or else it goes cloudy). By day’s end, every ice machine in Vancouver had been cleaned out. They must’ve thought we had a serious kegger going on.

Posted in BOYS STUFF, COMMERCIALS, MAX STEEL | Comments Off

HOT WHEELS COLOR SHIFTERSxxx

 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

The golden rule of toy commercials: Don’t ask the adults, ask the kids. To a grown-up, watching a car change color is about as exciting as, well, watching paint dry. To an 8 year-old boy, there’s nothing more cool than a green Humvee that can turn purple. The moment this spot hit the airwaves, Color Shifters flew off the shelves.

Posted in BOYS STUFF, COMMERCIALS, HOT WHEELS | Comments Off

HOT WHEELS FERRARI XVxxx


 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

Elegant isn’t a word usually associated with Hot Wheels, but this Ferrari XV spot is a beautiful exception. A sleek track on a simple black-on-black set, lit to perfection by ace d.p. Reed Smoot. And as an added bonus, it’s got a soundtrack by Hot Wheels’ rapmaster Eric Kawaguchi: “Call ‘em hardcore, Watch ‘em race across the floor.”

Better than this, it doesn’t get.

Posted in BOYS STUFF, COMMERCIALS, HOT WHEELS | Comments Off

MATCHBOX DINO POP UPxxx

 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

A terrific Night In The Museum inspired concept coupled with a great little dino-themed playset. How can you top that? Watch for the fully-articulated T-Rex claw arm that steals the show — literally.

Posted in BOYS STUFF, COMMERCIALS | Comments Off

HOT WHEELS TRICKTRACKSxxx

 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

A city full of giant Hot Wheels playsets? What’s not to love about that! And as terrific as that opening is, the play footage is even better. You gotta love how the camera glides past each set just as it’s activated, and how boldly the product stands out against the background. Also, this has most ambitious fast-build ever: an hour-long time exposure of kids covering an entire room in track. End to end, this one is a gem.

Posted in BOYS STUFF, COMMERCIALS, HOT WHEELS | Comments Off

MATTEL HARRY POTTERxxx

 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

Working on a franchise as important as Harry Potter is always a political minefield. Doubly so when you’re recreating something as famous as the Quidditch flying sequence. The Warner Brothers’ hierarchy could’ve saved themselves the Pepto Bismol. After seeing the completed spot, a studio executive remarked, “Wow, your broom-flying shots look better than ours.” Best professional compliment we’ve ever gotten.

Posted in BOYS STUFF, COMMERCIALS | Comments Off

MATTEL MAGIC POWERS HARRYxxx


 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

Really nice Harry figure — and all the magic tricks actually worked. Lots of fun. Too bad Harry had to grow up.

Posted in BOYS STUFF, COMMERCIALS | Comments Off

MAX STEEL DIRTBIKExxx


 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

How did we get all these tracking shots? Easy — we built the whole set on a big rubber conveyor belt. No kidding. As each take went on, and the belt continued to spin, the set would gradually disintegrate. Sounds bizarre, but it really did the trick. See for yourself.

Posted in BOYS STUFF, COMMERCIALS, MAX STEEL | Comments Off

MAX STEEL JUNGLE BALLxxx


 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

Mantraps, knives, twin missile cannons, spiked balls of punji sticks — never before or since did so much toy-on-toy sadism get stuffed into 30 seconds. Boy, did the crew have fun filming this one. By the way, the knife-throwing was done in reverse. Even Max Steel isn’t that good.

Posted in BOYS STUFF, COMMERCIALS, MAX STEEL | Comments Off

Warning: Invalid argument supplied for foreach() in /home/content/46/13639646/html/wp-content/themes/richwp20110412/rich.inc.php on line 1

Warning: Invalid argument supplied for foreach() in /home/content/46/13639646/html/wp-content/themes/richwp20110412/rich.inc.php on line 1