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movingtargetMoving Target Page 4 | Moving Target - Part 4
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Author Archives: movingtarget


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MATTEL BATMANxxx

 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

It started as a great concept from agency creative Fernando del Rosario: unfold the story in a continuos scroll. It became a 50 Tylenol headache trying to overlap the action, while emphasizing the key toy features, and not running afoul of toy-spot legal requirements. The results were more than worth the migraines.

Posted in BATCAVE, BOYS STUFF, COMMERCIALS | Comments Off

COLOR ME GEMZ

 

Director Alan Munro
Producer Brian Jochum
Agency

It’s all about the bling. And I don’t just mean the jewelry. We cast the girls for maximum sparkle. Did they ever deliver — smiling and bouncing and dancing and gemming for ten solid hours. We only had a day to shoot this, but sometimes a spot is better because you have to work fast.

Posted in COMMERCIALS, GIRLS STUFF | Comments Off

COLOR ME GEMZxxx

 

Director Alan Munro
Producer Brian Jochum
Agency

It’s all about the bling. And I don’t just mean the jewelry. We cast the girls for maximum sparkle. Did they ever deliver — smiling and bouncing and dancing and gemming for ten solid hours. We only had a day to shoot this, but sometimes a spot is better because you have to work fast.

Posted in COMMERCIALS, GIRLS STUFF | Comments Off

MY SCENE GETTING READY

 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

My Scene was a major effort to update Barbie’s image. That meant giving the dolls a strong sense of life, of personality. The shoot was a short one, so every gag had to be intricately coreographed during prep. Lots of rehearsals, lots of video pre-viz, but it really paid off.

Posted in COMMERCIALS, GIRLS STUFF | Comments Off

HONEYCOMB GOLD RUSHxxx

 
Director Alan Munro
Producer Brian Jochum
Agency Ogilvy

The whole spot was shot in three hours — three hours of total insanity. The camera kept rolling, the kid kept popping in and out, we kept handing him new props, tossing him lines. Much as the adults would like to take credit, the kid came up with the “I’m gunna buy a monkey” tag. Inspired.

Posted in COMMERCIALS, GENERAL REEL | Comments Off

MY SCENE GETTING READYxxx

 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

My Scene was a major effort to update Barbie’s image. That meant giving the dolls a strong sense of life, of personality. The shoot was a short one, so every gag had to be intricately coreographed during prep. Lots of rehearsals, lots of video pre-viz, but it really paid off.

Posted in COMMERCIALS, GIRLS STUFF | Comments Off

DEFIANCE 2nd UNIT MONTAGE

 

2nd Unit Director Alan Munro
Studio Paramount Vantage
Director Edward Zwick

Aside from two complete sequences (which are here and here), I also directed establishing shots and transitions. Chiefly I handled the changes of seasons and the refugees march into the woods. Full disclosure: Not everything here is in the final film. The shot of actor George MacKay braving the Polish winter is part of a lengthy sequence that ended up on the cold cutting room floor. It now makes its debut.

By the way, a couple of these scenes are matte paintings. If you want to check out our visual effects work on Defiance, click here.

Posted in FEATURE FILMS, TITLES / 2nd UNIT | 3,475 Comments

SABOTEUR TALENTEDxxx

 

Director Alan Munro
Producer Brian Jochum
Agency Draft FCB

In this last installment, we wanted to slip in some sex. Even Sean Devlin needs to unwind between massacres. For the record, we didn’t use any explosives on set. In fact, we didn’t use much set. The street is mostly a matte painting.

Missed the first two episodes? You can catch them here and here.

Posted in COMMERCIALS, GENERAL REEL | Tagged , , , , , , , | Comments Off

A BRIEF HISTORY OF MOVING TARGET


 

Thanks for stopping by.

Before you begin your tour, here’s a few things to keep in mind:

All the commercials were produced by Brian Jochum and directed by Alan Munro. On most of the non-Mattel spots, Moving Target also supervised the post-production.

All visual effects were either designed or supervised by Alan. Everything for the past decade was produced by Brian through Moving Target. Same goes for the title sequences. The second unit work was all directed by Alan.*

More stuff could’ve been posted — a lot more — but we figured this was plenty.

It should give you a good idea of where we’ve been, where we’re going, and what we could do for you.

Enjoy.
 

* One thing we can’t claim as our own is the tagline, “More fun than gum.” That phrase comes courtesy of ace ad man David Heise. He didn’t say it about us, but it sure seemed apt.

Posted in MOVING TARGET | Tagged , , , , , , | 9,757 Comments

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