Warning: array_merge() [function.array-merge]: Argument #4 is not an array in /home/content/46/13639646/html/wp-content/themes/richwp20110412/admin/functions_locked.php on line 149

Warning: Invalid argument supplied for foreach() in /home/content/46/13639646/html/wp-content/themes/richwp20110412/rich.inc.php on line 1

Warning: Invalid argument supplied for foreach() in /home/content/46/13639646/html/wp-content/themes/richwp20110412/rich.inc.php on line 1
movingtargetMoving Target Page 6 | Moving Target - Part 6
Warning: Invalid argument supplied for foreach() in /home/content/46/13639646/html/wp-content/themes/richwp20110412/rich.inc.php on line 1

Author Archives: movingtarget


Warning: Invalid argument supplied for foreach() in /home/content/46/13639646/html/wp-content/themes/richwp20110412/rich.inc.php on line 1

BANDAI TEEN TITANSxxx


 

Director Alan Munro
Producer Brian Jochum
Agency Colby & Partners

Every aspect of this spot — framing, design, color palette, lighting — was preplanned in minute detail. The reason for this: The toys, although pretty to look at, didn’t really do anything. You’d never know it from the finished spot.

Posted in BOYS STUFF, COMMERCIALS | Comments Off

MAX STEEL ZIPLINExxx


 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

To get the shot of the skateboard 720, we actually mounted Max and the camera to an automotive steering wheel. The camera could simultaneously dolly, pan, tilt and twirl. Been looking for another occasion to use this rig. Also, we did cheat a tiny bit to get the water balloons to explode on cue — we hid pins in the dirt. Don’t tell legal.

Posted in BOYS STUFF, COMMERCIALS, MAX STEEL | Tagged , , , , , , , , , , | 4,491 Comments

MAX STEEL VOLCANO ASSAULTxxx


 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

The lava is a mixture of water, methocel, red food coloring, and oatmeal — the same recipe they used in the 1960 version of The Time Machine. Always loved that film, always read about it in “making-of” books on visual effects. Only one thing the books don’t tell you: After a few hours under the hot lights, oatmeal goes rancid. Yuck.

Posted in BOYS STUFF, COMMERCIALS, MAX STEEL | Comments Off

MAX STEEL ROTAGRIPxxx


 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

I love everything about this spot. Love the sawing-through-aluminum-foil scene and the breadstick-beheading scene. Really love the helicopter-one-armed-overhead-Psycho toss.

More wicked than this, it doesn’t get.

Posted in BOYS STUFF, COMMERCIALS, MAX STEEL | Comments Off

MAX STEEL ROBOKICKxxx


 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

Two of my favorite shots: Max reflected in the aluminum foil, Max frozen in mid-kick as the camera spins round. Another Max classic.

Posted in BOYS STUFF, COMMERCIALS, MAX STEEL | Comments Off

HOT WHEELS MONSTER JAMxxx

 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

The playset is activated, the camera spins, and the room literally flies apart. The only spot ever where the fantasy sequence is staged in a ‘real’ boy’s bedroom, while the toy play happens in a ‘fantasy’ monster truck arena. Combine that with some in-your-face crashing and bashing, and you’ve got a terrific toy spot.

So terrific it even inspired a sequel.

Posted in BOYS STUFF, COMMERCIALS, HOT WHEELS | Comments Off

MAX STEEL K-9 ASSAULTxxx


 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

The best thing about shooting Max Steel: You get to recreate your favorite movie moments in miniature. For this outing, we got to do the collapsing rope bridge gag. What fun. Originally the gorge was a lot deeper, but the legal department objected. They said it wasn’t safe for young boys — or plastic dogs.

Posted in BOYS STUFF, COMMERCIALS, MAX STEEL | Comments Off

MAX STEEL ARMS ATTACKxxx


 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

The best part of any Max Steel spot is trying to figure out how to bump off the villain. This one, with its teeter-totter of death, is a particular favorite. Also I love the lab shots, with the bubbling colored potions.

Posted in BOYS STUFF, COMMERCIALS, MAX STEEL | Comments Off

BATMAN DELUXE FIGURESxxx


 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

A companion to the Batmobile spot. This one, with its too-many characters and too-many play features, was an even bigger nightmare to plan out. Nice to look at, but kinda hard to follow. Something about Robin escaping an ice cube prison.

Posted in BATCAVE, BOYS STUFF, COMMERCIALS | Comments Off

Warning: Invalid argument supplied for foreach() in /home/content/46/13639646/html/wp-content/themes/richwp20110412/rich.inc.php on line 1

Warning: Invalid argument supplied for foreach() in /home/content/46/13639646/html/wp-content/themes/richwp20110412/rich.inc.php on line 1