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BATMAN BATCAVExxxMoving Target | Moving Target
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BATMAN BATCAVExxx


 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

Clients — quite rightly — want to see their whole playset. The problem is, vertical objects framed in a horizontal format always leave tons of negative space on each side. Ugh. Add to that, this particular vertical toy was wall-mounted so the background couldn’t have any depth. Double-ugh. To top it off, this playset was made for the rather inarticulate cartoon Batman figures. Triple-ugh. Fortunately, it was a damned fun toy, and conceptually a very well designed spot.

Not half bad, if you ask me.


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