BATMAN BATMOBILExxx


 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

It started as a great concept from agency creative Fernando del Rosario: unfold the story in a continuos scroll. It became a 50 Tylenol headache trying to overlap the action, while emphasizing the key toy features, and not running afoul of toy-spot legal requirements. The results were more than worth the migraines.

Comments are closed.