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BATCAVE | Moving Target
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MATTEL BATMANxxx

 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

It started as a great concept from agency creative Fernando del Rosario: unfold the story in a continuos scroll. It became a 50 Tylenol headache trying to overlap the action, while emphasizing the key toy features, and not running afoul of toy-spot legal requirements. The results were more than worth the migraines.

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BATMAN DELUXE FIGURESxxx


 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

A companion to the Batmobile spot. This one, with its too-many characters and too-many play features, was an even bigger nightmare to plan out. Nice to look at, but kinda hard to follow. Something about Robin escaping an ice cube prison.

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BATMAN BATMOBILE STREET JAMxxx


 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

The cartoon version of the Batmobile. A super-neat toy with lots of features, but very hard to shoot.

Legally cars like this have to be hand-activated (toy-speak for pushed by hand). Nearly impossible to push a car this large for any distance and not see the pushee’s face. Why is this a problem? Because our pushee is not a kid. In fact, he’s not a he — he’s a young lady. Quite a beautiful young lady.

Lots of very precise camera operating is needed to keep the frame face-free. Watch closely — the camera choreography in this spot is flawless.

Also I love the death scene.

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BATMAN BATJETxxx


 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

Not all Bat Spots are created equal. There is “real” Batman which is based on the movies, and then there is “cartoon” Batman which is based on the animated series. This particular spot stars cartoon Batman. He’s much trickier to work with, as he’s far less articulate than his “real” counterpart. Thank goodness he only had to sit in his batjet. Sadly, his nemesis Bane had to do some real actual menacing — something he wasn’t very good at. It was painstaking, but we managed to mask his physical limitations (he only had three movable joints) quite successfully. That is, I think we were successful.

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BATMAN MEGABLASTERxxx


 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

My all-time favorite piece of toy commercial set dressing. What kid doesn’t want a secret bat-cabinet hidden behind their bookcase? Love every shot in this spot. A winner.

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BATMAN BATCAVExxx


 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

Clients — quite rightly — want to see their whole playset. The problem is, vertical objects framed in a horizontal format always leave tons of negative space on each side. Ugh. Add to that, this particular vertical toy was wall-mounted so the background couldn’t have any depth. Double-ugh. To top it off, this playset was made for the rather inarticulate cartoon Batman figures. Triple-ugh. Fortunately, it was a damned fun toy, and conceptually a very well designed spot.

Not half bad, if you ask me.

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BATMAN BATMOBILExxx


 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

It started as a great concept from agency creative Fernando del Rosario: unfold the story in a continuos scroll. It became a 50 Tylenol headache trying to overlap the action, while emphasizing the key toy features, and not running afoul of toy-spot legal requirements. The results were more than worth the migraines.

Posted in BATCAVE, BOYS STUFF, COMMERCIALS | Leave a comment

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