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HOT WHEELS | Moving Target
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HOT WHEELS FORMULA FUELERSxxx


 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

One of the few Hot Wheels spots that’s actually shot outdoors. To get the proper background, we commandeered the upper floor of a downtown Vancouver parking lot. The results, thanks mostly to ace cameraman Reed Smoot, were stunnung. Some terrific kid performances in here too.

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HOT WHEELS COLOR SHIFTERSxxx

 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

The golden rule of toy commercials: Don’t ask the adults, ask the kids. To a grown-up, watching a car change color is about as exciting as, well, watching paint dry. To an 8 year-old boy, there’s nothing more cool than a green Humvee that can turn purple. The moment this spot hit the airwaves, Color Shifters flew off the shelves.

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HOT WHEELS FERRARI XVxxx


 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

Elegant isn’t a word usually associated with Hot Wheels, but this Ferrari XV spot is a beautiful exception. A sleek track on a simple black-on-black set, lit to perfection by ace d.p. Reed Smoot. And as an added bonus, it’s got a soundtrack by Hot Wheels’ rapmaster Eric Kawaguchi: “Call ‘em hardcore, Watch ‘em race across the floor.”

Better than this, it doesn’t get.

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HOT WHEELS TRICKTRACKSxxx

 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

A city full of giant Hot Wheels playsets? What’s not to love about that! And as terrific as that opening is, the play footage is even better. You gotta love how the camera glides past each set just as it’s activated, and how boldly the product stands out against the background. Also, this has most ambitious fast-build ever: an hour-long time exposure of kids covering an entire room in track. End to end, this one is a gem.

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HOT WHEELS CRASHERSxxx

 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

The only thing cooler than four cars in a head-on collision is four cars in a head-on collision at 2000 frames per second. Throw in a Matrix freeze-frame shot, and set it all in Sin City, and you’ve got a Hot Wheels classic.

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HOT WHEELS STARTER SETxxx


 

Director Alan Munro
Producer Brian Jochum
Agency FCB

Every once in awhile Mattel lets us turn the dial up to 11. For this one, we got to bring out the complete Gene Simmons party pack: Wind machines, air cannons, lightning. We didn’t douse the kid with lighter fluid and set him on fire, but we thought about it. A terrific spot.

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HOT WHEELS CRASH CAGExxx

 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

This is the follow-up to Monster Jam, and it has another fabulous CG fantasy opening. Love the grunge cage-match look of the play footage. A personal favorite.

By the way the monster truck driver also played the lead in the three Saboteur spots we did for EA.

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HOT WHEELS MONSTER JAMxxx

 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

The playset is activated, the camera spins, and the room literally flies apart. The only spot ever where the fantasy sequence is staged in a ‘real’ boy’s bedroom, while the toy play happens in a ‘fantasy’ monster truck arena. Combine that with some in-your-face crashing and bashing, and you’ve got a terrific toy spot.

So terrific it even inspired a sequel.

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HOT WHEELS MICRO MAGNETICSxxx

 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

Anytime a toy is named “Micro” you know you’re in for a tough shoot. The concept was that you could play with these little magnetic cars anywhere in the house. So of course we filmed in a real house. It was like chasing an army of coke-addicted cockroaches. Lucky for us they were fun toys and they worked great. A few prototypes are still stuck to the office heating vent.

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