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HOT WHEELS | Moving Target - Part 2
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HOT WHEELS CAR WASHxxx

 

Director Alan Munro
Producer Brian Jochum
Agency FCB

Probably the most ambitious Hot Wheels commercial ever. We built an entire city out of Hot Wheels playsets — over 1200 square feet — rigged an overhead motion control gantry and flew a camera down its mini-streets. For the car POV shots, we constructed an oversized Hot Wheels’ dashboard — the only time Mattel ever allowed such a cheat. Lots of work, but it really paid off.

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HOT WHEELS DRAGON FIRExxx

 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

What could be more fun than a dragon themed playset? Moody lighting, smoky set, flickering flames. There’s even a Hot Wheels’ photographic first: a POV driving shot through a 360 loop. It’s a super-tiny wireless video camera mounted to a modified Hot Wheels chassis. Always wanted to do it.

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HOT WHEELS TURBO CROSSxxx

 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

This spot holds a little piece of Hot Wheels history: it has the very first Matrix shot. Not a real Matrix shot, of course, but only a clever simulation. The motorcycle was mounted to a clear plastic rod, and the entire set was rotated in front of a static camera. Nothing in a toy commercial is ever what it seems.

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HOT WHEELS RUMBLERSxxx

 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

Glow-in-the-dark effects are always tricky. Usually they’re just not bright enough to photograph. Not so with these babies. Absolutely gorgeous. By the way, all the close-up driving footage was shot on a large turntable in front of a moving background with a statically positioned camera. It’s a technique that took about 100 Hot Wheels and Matchbox commercials to perfect. Works like a dream.

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HOT WHEELS VOLCANO BLOWOUTxxx

 

Director Alan Munro
Producer Brian Jochum
Agency FCB

Maybe it’s the glow-in-the-dark cars. Or it could be the vertical figure-8 track, or the kick-ass car crashes. Maybe it’s the Burl Ives volcano puppet that spits Buicks out the top of his head. Whatever it is, 10 year-old boys sure do love it. A mega-hit.

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HOT WHEELS SPIN CITYxxx

 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

How do you make a Hot Wheels playset stand out? One way is to highlight a unique feature — like for instance a motorized spiral ramp. The other way is to add a bit of post-production spice — like some cartoon graphics. Not our best, that’s for sure, but it is an interesting exercise in style.

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HOT WHEELS MANIACSxxx

 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

A sewer-mouthed talking car is a really funny concept, but it’s not very network friendly. Thank goodness everybody decided to ignore all those disapproving censor-types. Kudos to the agency for making an edgy toy spot. And to Mattel for making such a hilarious toy.

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