Warning: array_merge() [function.array-merge]: Argument #4 is not an array in /home/content/46/13639646/html/wp-content/themes/richwp20110412/admin/functions_locked.php on line 149

Warning: Invalid argument supplied for foreach() in /home/content/46/13639646/html/wp-content/themes/richwp20110412/rich.inc.php on line 1

Warning: Invalid argument supplied for foreach() in /home/content/46/13639646/html/wp-content/themes/richwp20110412/rich.inc.php on line 1
MAX STEEL | Moving Target
Warning: Invalid argument supplied for foreach() in /home/content/46/13639646/html/wp-content/themes/richwp20110412/rich.inc.php on line 1

Warning: Invalid argument supplied for foreach() in /home/content/46/13639646/html/wp-content/themes/richwp20110412/rich.inc.php on line 1

MAX STEEL AQUA ASSAULTxxx


 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

Hard to believe, but the toughest shot was Bio the villian ducking under the water. To get the required f-stop, hundreds of foot-candles of light were needed, which brought the shallow water near to boiling. The problem is, water must be freezing cold to film in (or else it goes cloudy). By day’s end, every ice machine in Vancouver had been cleaned out. They must’ve thought we had a serious kegger going on.

Posted in BOYS STUFF, COMMERCIALS, MAX STEEL | Comments Off

MAX STEEL DIRTBIKExxx


 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

How did we get all these tracking shots? Easy — we built the whole set on a big rubber conveyor belt. No kidding. As each take went on, and the belt continued to spin, the set would gradually disintegrate. Sounds bizarre, but it really did the trick. See for yourself.

Posted in BOYS STUFF, COMMERCIALS, MAX STEEL | Comments Off

MAX STEEL JUNGLE BALLxxx


 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

Mantraps, knives, twin missile cannons, spiked balls of punji sticks — never before or since did so much toy-on-toy sadism get stuffed into 30 seconds. Boy, did the crew have fun filming this one. By the way, the knife-throwing was done in reverse. Even Max Steel isn’t that good.

Posted in BOYS STUFF, COMMERCIALS, MAX STEEL | Comments Off

MAX STEEL ZIPLINExxx


 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

To get the shot of the skateboard 720, we actually mounted Max and the camera to an automotive steering wheel. The camera could simultaneously dolly, pan, tilt and twirl. Been looking for another occasion to use this rig. Also, we did cheat a tiny bit to get the water balloons to explode on cue — we hid pins in the dirt. Don’t tell legal.

Posted in BOYS STUFF, COMMERCIALS, MAX STEEL | Tagged , , , , , , , , , , | 4,491 Comments

MAX STEEL VOLCANO ASSAULTxxx


 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

The lava is a mixture of water, methocel, red food coloring, and oatmeal — the same recipe they used in the 1960 version of The Time Machine. Always loved that film, always read about it in “making-of” books on visual effects. Only one thing the books don’t tell you: After a few hours under the hot lights, oatmeal goes rancid. Yuck.

Posted in BOYS STUFF, COMMERCIALS, MAX STEEL | Comments Off

MAX STEEL ROTAGRIPxxx


 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

I love everything about this spot. Love the sawing-through-aluminum-foil scene and the breadstick-beheading scene. Really love the helicopter-one-armed-overhead-Psycho toss.

More wicked than this, it doesn’t get.

Posted in BOYS STUFF, COMMERCIALS, MAX STEEL | Comments Off

MAX STEEL ROBOKICKxxx


 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

Two of my favorite shots: Max reflected in the aluminum foil, Max frozen in mid-kick as the camera spins round. Another Max classic.

Posted in BOYS STUFF, COMMERCIALS, MAX STEEL | Comments Off

MAX STEEL K-9 ASSAULTxxx


 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

The best thing about shooting Max Steel: You get to recreate your favorite movie moments in miniature. For this outing, we got to do the collapsing rope bridge gag. What fun. Originally the gorge was a lot deeper, but the legal department objected. They said it wasn’t safe for young boys — or plastic dogs.

Posted in BOYS STUFF, COMMERCIALS, MAX STEEL | Comments Off

MAX STEEL ARMS ATTACKxxx


 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

The best part of any Max Steel spot is trying to figure out how to bump off the villain. This one, with its teeter-totter of death, is a particular favorite. Also I love the lab shots, with the bubbling colored potions.

Posted in BOYS STUFF, COMMERCIALS, MAX STEEL | Comments Off

Warning: Invalid argument supplied for foreach() in /home/content/46/13639646/html/wp-content/themes/richwp20110412/rich.inc.php on line 1

Warning: Invalid argument supplied for foreach() in /home/content/46/13639646/html/wp-content/themes/richwp20110412/rich.inc.php on line 1