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BOYS STUFF | Moving Target - Part 4
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MASTERS OF THE UNIVERSE BATTLE VEHICLESxxx


 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

The toys may have been tiny, but the setting was huge. Masters needs to feel epic. That meant lots of atmospheric smoke, lots of set dressing, and very very wide lenses. The background cyc was 40X60. Even at that, we barely stayed on it — and these were 6″ action figures! Painful (especially the lighting bill), but worth every penny.

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YU-GI-OH! DELUXE MODEL KITSxxx


 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

Without doubt, the most beautiful model kits Mattel ever produced. We still have a set on display in our office.

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YU-GI-OH! LAUNCHER SPIDERxxx


 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

Love the set, with its gridded glass table top, and its thin venetian blinds. Very James Bond — which seems appropriate for showcasing a missile launching spider.

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CONSTRUXxxx


 

Director Alan Munro
Producer Brian Jochum
Agency FCB

A really fun construction toy. We did a whole series of these.

Despite all the fast-builds, the tag shots were actually the hardest. Getting the pieces to pour out neatly across a table took a lot of fiddling. And the shot of pieces falling at the lens took forever. Now we’d just do these in CG. And they probably wouldn’t look as interesting.

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BATMAN BATMOBILE STREET JAMxxx


 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

The cartoon version of the Batmobile. A super-neat toy with lots of features, but very hard to shoot.

Legally cars like this have to be hand-activated (toy-speak for pushed by hand). Nearly impossible to push a car this large for any distance and not see the pushee’s face. Why is this a problem? Because our pushee is not a kid. In fact, he’s not a he — he’s a young lady. Quite a beautiful young lady.

Lots of very precise camera operating is needed to keep the frame face-free. Watch closely — the camera choreography in this spot is flawless.

Also I love the death scene.

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BATMAN BATJETxxx


 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

Not all Bat Spots are created equal. There is “real” Batman which is based on the movies, and then there is “cartoon” Batman which is based on the animated series. This particular spot stars cartoon Batman. He’s much trickier to work with, as he’s far less articulate than his “real” counterpart. Thank goodness he only had to sit in his batjet. Sadly, his nemesis Bane had to do some real actual menacing — something he wasn’t very good at. It was painstaking, but we managed to mask his physical limitations (he only had three movable joints) quite successfully. That is, I think we were successful.

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BATMAN MEGABLASTERxxx


 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

My all-time favorite piece of toy commercial set dressing. What kid doesn’t want a secret bat-cabinet hidden behind their bookcase? Love every shot in this spot. A winner.

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MASTERS OF THE UNIVERSE SAMURAIxxx


 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

These samurai warrior Masters were on stilts, which made them very unsteady — and thereby nearly impossible to puppeteer. By contrast, their battle raptor stallions were beautifully made and easy to manipulate. Filming this was slow going. Thankfully it doesn’t show.

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POWER RANGERS DINO THUNDERxxx

 

Director Alan Munro
Producer Brian Jochum
Agency Colby & Partners

Another dino-themed playset (check out Xtractaurs and Dino Pop Up), only this time with a techno twist. Shooting this spot was seriously fun. If you really want to connect with your inner eight year-old try disintegrating a rock pile with a power drill.

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