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BOYS STUFF | Moving Target - Part 5
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BATMAN BATCAVExxx


 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

Clients — quite rightly — want to see their whole playset. The problem is, vertical objects framed in a horizontal format always leave tons of negative space on each side. Ugh. Add to that, this particular vertical toy was wall-mounted so the background couldn’t have any depth. Double-ugh. To top it off, this playset was made for the rather inarticulate cartoon Batman figures. Triple-ugh. Fortunately, it was a damned fun toy, and conceptually a very well designed spot.

Not half bad, if you ask me.

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MATTEL MAX STEEL x2xxx

 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

For those unfamiliar with toy lore, Max Steel is a sort of poly vinyl chloride James Bond. Always facing devious criminal masterminds, always victorious. In the first episode Max battles Bio, a four-armed reptilian, in his underwater cave hideout. In the second, Max is pitted against arch-enemy Psycho and his robot slave. Let’s see 007 top that.

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BATMAN BATMOBILExxx


 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

It started as a great concept from agency creative Fernando del Rosario: unfold the story in a continuos scroll. It became a 50 Tylenol headache trying to overlap the action, while emphasizing the key toy features, and not running afoul of toy-spot legal requirements. The results were more than worth the migraines.

Posted in BATCAVE, BOYS STUFF, COMMERCIALS | Leave a comment

YU-GI-OH! MODEL KITSxxx


 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

Fast builds are always a challenge. In this case, it was doubly tough. You see, joints need to be loosened so the hand model can easily disassemble the pieces (yes, we film these scenes in reverse). These particular toys were cast in very heavy plastic. Why is that a problem? Because all that extra weight made the toy collapse once the joints were loosened. Lots of unseen putty and tape and pins and tacks and praying are keeping these guys together. You’d never know.

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YU-GI-OH! DOUBLE IMPACTxxx


 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

Quite a challenge. We needed to animate toys that had very limited articulation. A pain in the you-know-where, but it worked out rather well. Helped immeasurably by the bold — and beautiful — color styling of the Yu-Gi-Oh toys. They give the spot a lot of style.

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DR. DREADFUL MUMMY MAKERxxx

 

Director Alan Munro
Producer Brian Jochum
Agency

Tyco put out a bunch of ghoulish candy-making toys under the banner of Dr. Dreadful. We only did one campaign, but it was a beaut. And yes, Dr. Dreadful is playing his own mother. Fun toys, great commercials, dreadful candy.

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MATCHBOX HAUNTED HOUSExxx

 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

The best thing about shooting these Matchbox “marble machines” is, the kids never have to fake their smiles. Always great fun. The only challenge is how to squeeze lights and lenses into such tiny spaces. Keith Peterman, our ace DP, is a master at it. As you can see.

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HOT WHEELS MICRO MAGNETICSxxx

 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

Anytime a toy is named “Micro” you know you’re in for a tough shoot. The concept was that you could play with these little magnetic cars anywhere in the house. So of course we filmed in a real house. It was like chasing an army of coke-addicted cockroaches. Lucky for us they were fun toys and they worked great. A few prototypes are still stuck to the office heating vent.

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HOT WHEELS CAR WASHxxx

 

Director Alan Munro
Producer Brian Jochum
Agency FCB

Probably the most ambitious Hot Wheels commercial ever. We built an entire city out of Hot Wheels playsets — over 1200 square feet — rigged an overhead motion control gantry and flew a camera down its mini-streets. For the car POV shots, we constructed an oversized Hot Wheels’ dashboard — the only time Mattel ever allowed such a cheat. Lots of work, but it really paid off.

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