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BOYS STUFF | Moving Target - Part 6
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HOT WHEELS DRAGON FIRExxx

 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

What could be more fun than a dragon themed playset? Moody lighting, smoky set, flickering flames. There’s even a Hot Wheels’ photographic first: a POV driving shot through a 360 loop. It’s a super-tiny wireless video camera mounted to a modified Hot Wheels chassis. Always wanted to do it.

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MATTEL XTRACTAURSxxx

 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

We didn’t know which boy would go with which dinosaur. That meant all three boys did all three set ups — plus about ten alternate versions that weren’t used. Add to that, the interactive lights and fans and air cannons. Exhausting, but it really paid off. The fabulous CG dinosaurs were created by our partners-in-crime at Mind Over Eye. Amazing.

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HOT WHEELS TURBO CROSSxxx

 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

This spot holds a little piece of Hot Wheels history: it has the very first Matrix shot. Not a real Matrix shot, of course, but only a clever simulation. The motorcycle was mounted to a clear plastic rod, and the entire set was rotated in front of a static camera. Nothing in a toy commercial is ever what it seems.

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HOT WHEELS RUMBLERSxxx

 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

Glow-in-the-dark effects are always tricky. Usually they’re just not bright enough to photograph. Not so with these babies. Absolutely gorgeous. By the way, all the close-up driving footage was shot on a large turntable in front of a moving background with a statically positioned camera. It’s a technique that took about 100 Hot Wheels and Matchbox commercials to perfect. Works like a dream.

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MEGA RIG BLAZE BRIGADExxx

 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

Years ago we did the original Mega Rig commercial. Since then we’ve perfected our “fast-build” camera technique. For the uninitiated, a “fast-build” is where the toy is assembled and disassembled at lightning speed on camera. Trust me, it’s not as easy as it looks. We shot this particular spot at a real fire station. Our kid actors got to slide down the fire pole; the crew didn’t. I hate insurance companies.

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HOT WHEELS VOLCANO BLOWOUTxxx

 

Director Alan Munro
Producer Brian Jochum
Agency FCB

Maybe it’s the glow-in-the-dark cars. Or it could be the vertical figure-8 track, or the kick-ass car crashes. Maybe it’s the Burl Ives volcano puppet that spits Buicks out the top of his head. Whatever it is, 10 year-old boys sure do love it. A mega-hit.

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HONEYCOMB V.I.P.Sxxx

 

Director Alan Munro
Producer Brian Jochum
Agency Ogilvy

Whenever I see a bowl of cereal, my first thought is always, “Let’s party!” What do you say about this one? It’s the ultimate product mash (Honeycomb, Tang, Sony Electronics, and free backpack giveaways) crammed into a roomful of crazed party-hounds, bright lights and balloons. With a CG troll and an orangutan thrown in for added confusion. And yet, in a crazy commercial sort of way, it makes sense. Or maybe it doesn’t. Anyhow, it’s a lot of fun.

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POST CEREALS CUT IT OUTxxx

 

Director Alan Munro
Producer Brian Jochum
Agency Ogilvy

Another Post Cereal multi-product sell-athon (check out V.I.P.s). Love the scissor-cutting transitions and the frenetic camera work. An older spot that’s aged quite nicely.

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HOT WHEELS SPIN CITYxxx

 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

How do you make a Hot Wheels playset stand out? One way is to highlight a unique feature — like for instance a motorized spiral ramp. The other way is to add a bit of post-production spice — like some cartoon graphics. Not our best, that’s for sure, but it is an interesting exercise in style.

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