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YU-GI-OH | Moving Target
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YU-GI-OH! MONSTER SHOOTOUTxxx


 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

I love the look of all these Yu-Gi-Oh spots. We don’t get to do moody underlighting like this very often. Stylish toy, terrific young actors. What more could you want.

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YU-GI-OH! DELUXE MODEL KITSxxx


 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

Without doubt, the most beautiful model kits Mattel ever produced. We still have a set on display in our office.

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YU-GI-OH! LAUNCHER SPIDERxxx


 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

Love the set, with its gridded glass table top, and its thin venetian blinds. Very James Bond — which seems appropriate for showcasing a missile launching spider.

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YU-GI-OH! MODEL KITSxxx


 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

Fast builds are always a challenge. In this case, it was doubly tough. You see, joints need to be loosened so the hand model can easily disassemble the pieces (yes, we film these scenes in reverse). These particular toys were cast in very heavy plastic. Why is that a problem? Because all that extra weight made the toy collapse once the joints were loosened. Lots of unseen putty and tape and pins and tacks and praying are keeping these guys together. You’d never know.

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YU-GI-OH! DOUBLE IMPACTxxx


 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

Quite a challenge. We needed to animate toys that had very limited articulation. A pain in the you-know-where, but it worked out rather well. Helped immeasurably by the bold — and beautiful — color styling of the Yu-Gi-Oh toys. They give the spot a lot of style.

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