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COMMERCIALS | Moving Target - Part 2
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MATTEL MAGIC POWERS HARRYxxx


 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

Really nice Harry figure — and all the magic tricks actually worked. Lots of fun. Too bad Harry had to grow up.

Posted in BOYS STUFF, COMMERCIALS | Comments Off

MAX STEEL DIRTBIKExxx


 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

How did we get all these tracking shots? Easy — we built the whole set on a big rubber conveyor belt. No kidding. As each take went on, and the belt continued to spin, the set would gradually disintegrate. Sounds bizarre, but it really did the trick. See for yourself.

Posted in BOYS STUFF, COMMERCIALS, MAX STEEL | Comments Off

MAX STEEL JUNGLE BALLxxx


 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

Mantraps, knives, twin missile cannons, spiked balls of punji sticks — never before or since did so much toy-on-toy sadism get stuffed into 30 seconds. Boy, did the crew have fun filming this one. By the way, the knife-throwing was done in reverse. Even Max Steel isn’t that good.

Posted in BOYS STUFF, COMMERCIALS, MAX STEEL | Comments Off

MATTEL BATMANxxx

 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

It started as a great concept from agency creative Fernando del Rosario: unfold the story in a continuos scroll. It became a 50 Tylenol headache trying to overlap the action, while emphasizing the key toy features, and not running afoul of toy-spot legal requirements. The results were more than worth the migraines.

Posted in BATCAVE, BOYS STUFF, COMMERCIALS | Comments Off

COLOR ME GEMZ

 

Director Alan Munro
Producer Brian Jochum
Agency

It’s all about the bling. And I don’t just mean the jewelry. We cast the girls for maximum sparkle. Did they ever deliver — smiling and bouncing and dancing and gemming for ten solid hours. We only had a day to shoot this, but sometimes a spot is better because you have to work fast.

Posted in COMMERCIALS, GIRLS STUFF | Comments Off

COLOR ME GEMZxxx

 

Director Alan Munro
Producer Brian Jochum
Agency

It’s all about the bling. And I don’t just mean the jewelry. We cast the girls for maximum sparkle. Did they ever deliver — smiling and bouncing and dancing and gemming for ten solid hours. We only had a day to shoot this, but sometimes a spot is better because you have to work fast.

Posted in COMMERCIALS, GIRLS STUFF | Comments Off

MY SCENE GETTING READY

 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

My Scene was a major effort to update Barbie’s image. That meant giving the dolls a strong sense of life, of personality. The shoot was a short one, so every gag had to be intricately coreographed during prep. Lots of rehearsals, lots of video pre-viz, but it really paid off.

Posted in COMMERCIALS, GIRLS STUFF | Comments Off

HONEYCOMB GOLD RUSHxxx

 
Director Alan Munro
Producer Brian Jochum
Agency Ogilvy

The whole spot was shot in three hours — three hours of total insanity. The camera kept rolling, the kid kept popping in and out, we kept handing him new props, tossing him lines. Much as the adults would like to take credit, the kid came up with the “I’m gunna buy a monkey” tag. Inspired.

Posted in COMMERCIALS, GENERAL REEL | Comments Off

MY SCENE GETTING READYxxx

 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

My Scene was a major effort to update Barbie’s image. That meant giving the dolls a strong sense of life, of personality. The shoot was a short one, so every gag had to be intricately coreographed during prep. Lots of rehearsals, lots of video pre-viz, but it really paid off.

Posted in COMMERCIALS, GIRLS STUFF | Comments Off

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