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COMMERCIALS | Moving Target - Part 3
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SABOTEUR TALENTEDxxx

 

Director Alan Munro
Producer Brian Jochum
Agency Draft FCB

In this last installment, we wanted to slip in some sex. Even Sean Devlin needs to unwind between massacres. For the record, we didn’t use any explosives on set. In fact, we didn’t use much set. The street is mostly a matte painting.

Missed the first two episodes? You can catch them here and here.

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NASCAR BASHERSxxx


 

Director Alan Munro
Producer Brian Jochum
Agency Fernando Del Rosario

Filming with Nascar driver Carl Edwards was a revelation. He looked over the copy, then asked, “How much time do I have?” “Only 5 seconds,” I replied. He read it aloud — only once — while we timed him. He shook his head: “That’s more like 6.5 seconds.” The stopwatch read 6.4. I guess that’s why he’s a world class driver.

As for the toy footage: Hands-down, the best car crashes we’ve ever staged. Plus my all-time favorite soundtrack courtesy of rap-master Eric Kawaguchi. Unbeatable.

Posted in BOYS STUFF, COMMERCIALS | Comments Off

HOT WHEELS CRASHERSxxx

 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

The only thing cooler than four cars in a head-on collision is four cars in a head-on collision at 2000 frames per second. Throw in a Matrix freeze-frame shot, and set it all in Sin City, and you’ve got a Hot Wheels classic.

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MEGA RIG CONSTRUCTIONxxx


 

Director Alan Munro
Producer Brian Jochum
Agency FCB

Shooting the “fast-builds” was especially tricky. With a toy this big, it’s not easy to frame a shot and keep the hand model’s body out. This particular model was a small-handed woman — and no one ever looked less like a little boy than she did. This is the first Mega Rig commercial — and still one of the best.

One other point of pride: the cutaway of the boy wiping his brow appears in dozens of other Mattel spots.

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HOT WHEELS STARTER SETxxx


 

Director Alan Munro
Producer Brian Jochum
Agency FCB

Every once in awhile Mattel lets us turn the dial up to 11. For this one, we got to bring out the complete Gene Simmons party pack: Wind machines, air cannons, lightning. We didn’t douse the kid with lighter fluid and set him on fire, but we thought about it. A terrific spot.

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YU-GI-OH! MONSTER SHOOTOUTxxx


 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

I love the look of all these Yu-Gi-Oh spots. We don’t get to do moody underlighting like this very often. Stylish toy, terrific young actors. What more could you want.

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HOT WHEELS CRASH CAGExxx

 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

This is the follow-up to Monster Jam, and it has another fabulous CG fantasy opening. Love the grunge cage-match look of the play footage. A personal favorite.

By the way the monster truck driver also played the lead in the three Saboteur spots we did for EA.

Posted in BOYS STUFF, COMMERCIALS, HOT WHEELS | Comments Off

MATTEL MEGAMAN SHOWDOWNxxx


 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

It’s not often when a toy spot concentrates on narrative rather than on highlighting features. In this case, the toy had no real features to highlight. That left us free to shoot a spot about a runty kid beating up on the class bully. Metaphorically beating him up, that is. Wish we could do more like this.

Love the desaturated color styling. A very bold choice for a toy commercial.

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BANDAI TEEN TITANSxxx


 

Director Alan Munro
Producer Brian Jochum
Agency Colby & Partners

Every aspect of this spot — framing, design, color palette, lighting — was preplanned in minute detail. The reason for this: The toys, although pretty to look at, didn’t really do anything. You’d never know it from the finished spot.

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