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COMMERCIALS | Moving Target - Part 6
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POWER RANGERS DINO THUNDERxxx

 

Director Alan Munro
Producer Brian Jochum
Agency Colby & Partners

Another dino-themed playset (check out Xtractaurs and Dino Pop Up), only this time with a techno twist. Shooting this spot was seriously fun. If you really want to connect with your inner eight year-old try disintegrating a rock pile with a power drill.

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BATMAN BATCAVExxx


 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

Clients — quite rightly — want to see their whole playset. The problem is, vertical objects framed in a horizontal format always leave tons of negative space on each side. Ugh. Add to that, this particular vertical toy was wall-mounted so the background couldn’t have any depth. Double-ugh. To top it off, this playset was made for the rather inarticulate cartoon Batman figures. Triple-ugh. Fortunately, it was a damned fun toy, and conceptually a very well designed spot.

Not half bad, if you ask me.

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MATTEL MAX STEEL x2xxx

 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

For those unfamiliar with toy lore, Max Steel is a sort of poly vinyl chloride James Bond. Always facing devious criminal masterminds, always victorious. In the first episode Max battles Bio, a four-armed reptilian, in his underwater cave hideout. In the second, Max is pitted against arch-enemy Psycho and his robot slave. Let’s see 007 top that.

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MY SCENE BUBBLE BATH

 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

If there’s an Olympic Record for piece count, this playset¬†holds it. Combs, towels, sponges,¬†bath salts, shampoos, perfumes, loofahs — you name the bathroom accessory this toy has it. Every young lady loves to be pampered. Even the plastic ones.

Posted in COMMERCIALS, GIRLS STUFF | 3,524 Comments

STRAWBERRY SHORTCAKE ICE CREAM ISLANDxxx

 

Director Alan Munro
Producer Brian Jochum
Agency Colby & Partners

If you’re trying to get in touch with your inner rainbow, this spot’s for you. Ice Cream Island, with its confectionary landscape and gamboling sweet-scented ponies (Milkshake, Cookie Dough), is off-the-charts adorable. In case you’re wondering, the ice cream sundaes are carved out of foam and the grass is green plush carpet.

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DURACELL OASISxxx

 

Director Alan Munro
Producer Brian Jochum
Agency

If you’re shooting a camel death march, who should the camel characters be? Arab Trader Camels wearing mini bernooses? Desert Explorer Camels with little pith helmets? Or French Legionnaire Camels? The correct answer: Legionnaire Camels. And what desert are they in? A little known strip of sand that runs between Giza and Las Vegas.

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BATMAN BATMOBILExxx


 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

It started as a great concept from agency creative Fernando del Rosario: unfold the story in a continuos scroll. It became a 50 Tylenol headache trying to overlap the action, while emphasizing the key toy features, and not running afoul of toy-spot legal requirements. The results were more than worth the migraines.

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YU-GI-OH! MODEL KITSxxx


 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

Fast builds are always a challenge. In this case, it was doubly tough. You see, joints need to be loosened so the hand model can easily disassemble the pieces (yes, we film these scenes in reverse). These particular toys were cast in very heavy plastic. Why is that a problem? Because all that extra weight made the toy collapse once the joints were loosened. Lots of unseen putty and tape and pins and tacks and praying are keeping these guys together. You’d never know.

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YU-GI-OH! DOUBLE IMPACTxxx


 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

Quite a challenge. We needed to animate toys that had very limited articulation. A pain in the you-know-where, but it worked out rather well. Helped immeasurably by the bold — and beautiful — color styling of the Yu-Gi-Oh toys. They give the spot a lot of style.

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