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COMMERCIALS | Moving Target - Part 7
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DR. DREADFUL MUMMY MAKERxxx

 

Director Alan Munro
Producer Brian Jochum
Agency

Tyco put out a bunch of ghoulish candy-making toys under the banner of Dr. Dreadful. We only did one campaign, but it was a beaut. And yes, Dr. Dreadful is playing his own mother. Fun toys, great commercials, dreadful candy.

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MATCHBOX HAUNTED HOUSExxx

 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

The best thing about shooting these Matchbox “marble machines” is, the kids never have to fake their smiles. Always great fun. The only challenge is how to squeeze lights and lenses into such tiny spaces. Keith Peterman, our ace DP, is a master at it. As you can see.

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HOT WHEELS MICRO MAGNETICSxxx

 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

Anytime a toy is named “Micro” you know you’re in for a tough shoot. The concept was that you could play with these little magnetic cars anywhere in the house. So of course we filmed in a real house. It was like chasing an army of coke-addicted cockroaches. Lucky for us they were fun toys and they worked great. A few prototypes are still stuck to the office heating vent.

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HOT WHEELS CAR WASHxxx

 

Director Alan Munro
Producer Brian Jochum
Agency FCB

Probably the most ambitious Hot Wheels commercial ever. We built an entire city out of Hot Wheels playsets — over 1200 square feet — rigged an overhead motion control gantry and flew a camera down its mini-streets. For the car POV shots, we constructed an oversized Hot Wheels’ dashboard — the only time Mattel ever allowed such a cheat. Lots of work, but it really paid off.

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HOT WHEELS DRAGON FIRExxx

 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

What could be more fun than a dragon themed playset? Moody lighting, smoky set, flickering flames. There’s even a Hot Wheels’ photographic first: a POV driving shot through a 360 loop. It’s a super-tiny wireless video camera mounted to a modified Hot Wheels chassis. Always wanted to do it.

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MATTEL XTRACTAURSxxx

 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

We didn’t know which boy would go with which dinosaur. That meant all three boys did all three set ups — plus about ten alternate versions that weren’t used. Add to that, the interactive lights and fans and air cannons. Exhausting, but it really paid off. The fabulous CG dinosaurs were created by our partners-in-crime at Mind Over Eye. Amazing.

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HOT WHEELS TURBO CROSSxxx

 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

This spot holds a little piece of Hot Wheels history: it has the very first Matrix shot. Not a real Matrix shot, of course, but only a clever simulation. The motorcycle was mounted to a clear plastic rod, and the entire set was rotated in front of a static camera. Nothing in a toy commercial is ever what it seems.

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HOT WHEELS RUMBLERSxxx

 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

Glow-in-the-dark effects are always tricky. Usually they’re just not bright enough to photograph. Not so with these babies. Absolutely gorgeous. By the way, all the close-up driving footage was shot on a large turntable in front of a moving background with a statically positioned camera. It’s a technique that took about 100 Hot Wheels and Matchbox commercials to perfect. Works like a dream.

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MEGA RIG BLAZE BRIGADExxx

 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

Years ago we did the original Mega Rig commercial. Since then we’ve perfected our “fast-build” camera technique. For the uninitiated, a “fast-build” is where the toy is assembled and disassembled at lightning speed on camera. Trust me, it’s not as easy as it looks. We shot this particular spot at a real fire station. Our kid actors got to slide down the fire pole; the crew didn’t. I hate insurance companies.

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