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COMMERCIALS | Moving Target - Part 8
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BROTHER PTOUCHxxx

 

Director Alan Munro
Producer Brian Jochum
Agency Renegade Marketing Group

Better living through labeling. The agency had written a little ditty about The Town of Mess and The Town of Neat. It was the perfect excuse to get crazy. No trickery in the house interior transformation. It’s actually two complete sets swapped out one wall at a time.

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HOT WHEELS VOLCANO BLOWOUTxxx

 

Director Alan Munro
Producer Brian Jochum
Agency FCB

Maybe it’s the glow-in-the-dark cars. Or it could be the vertical figure-8 track, or the kick-ass car crashes. Maybe it’s the Burl Ives volcano puppet that spits Buicks out the top of his head. Whatever it is, 10 year-old boys sure do love it. A mega-hit.

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OREO O’Sxxx

 

Director Alan Munro
Producer Brian Jochum
Agency Ogilvy

If the CG cookies and milk look exceptionally believable, there’s a reason: They’re not CG. We actually constructed oversized Oreos and shot them hi-speed. No kidding. The girl is floating on a 5 foot diameter foam cookie. We still have it. If ever someone builds a 3000 square foot gingerbread house, we have the perfect coffee table.

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MAZDA PASSION FOR THE ROADxxx

 

Director Alan Munro
Producer Brian Jochum
Agency FCB

Every day it poured rain. It rained in Mile Square Park when we shot the opening. It rained in Santa Barbara, and in the wine country. Even in the desert we had rain. It was so wet, mold started growing on the Mazda’s car seats. Gave the footage a great look though. And we never had to do a wet down.

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HONEYCOMB V.I.P.Sxxx

 

Director Alan Munro
Producer Brian Jochum
Agency Ogilvy

Whenever I see a bowl of cereal, my first thought is always, “Let’s party!” What do you say about this one? It’s the ultimate product mash (Honeycomb, Tang, Sony Electronics, and free backpack giveaways) crammed into a roomful of crazed party-hounds, bright lights and balloons. With a CG troll and an orangutan thrown in for added confusion. And yet, in a crazy commercial sort of way, it makes sense. Or maybe it doesn’t. Anyhow, it’s a lot of fun.

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POST CEREALS CUT IT OUTxxx

 

Director Alan Munro
Producer Brian Jochum
Agency Ogilvy

Another Post Cereal multi-product sell-athon (check out V.I.P.s). Love the scissor-cutting transitions and the frenetic camera work. An older spot that’s aged quite nicely.

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TROJANxxx

 

Director Alan Munro
Producer Brian Jochum
Agency

Everybody should have at least one condom commercial on their reel. The cityscape is a matte painting, the car interior is a wrecking yard rescue. FX superstar David Miller graciously consented to portray Trojan Man. He also made the costume and the condom package. By the way, that condom package is three times larger than normal. No guy ever seems to notice.

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HOT WHEELS SPIN CITYxxx

 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

How do you make a Hot Wheels playset stand out? One way is to highlight a unique feature — like for instance a motorized spiral ramp. The other way is to add a bit of post-production spice — like some cartoon graphics. Not our best, that’s for sure, but it is an interesting exercise in style.

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HOT WHEELS MANIACSxxx

 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

A sewer-mouthed talking car is a really funny concept, but it’s not very network friendly. Thank goodness everybody decided to ignore all those disapproving censor-types. Kudos to the agency for making an edgy toy spot. And to Mattel for making such a hilarious toy.

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