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GENERAL REEL | Moving Target - Part 2
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HONEYCOMB V.I.P.Sxxx

 

Director Alan Munro
Producer Brian Jochum
Agency Ogilvy

Whenever I see a bowl of cereal, my first thought is always, “Let’s party!” What do you say about this one? It’s the ultimate product mash (Honeycomb, Tang, Sony Electronics, and free backpack giveaways) crammed into a roomful of crazed party-hounds, bright lights and balloons. With a CG troll and an orangutan thrown in for added confusion. And yet, in a crazy commercial sort of way, it makes sense. Or maybe it doesn’t. Anyhow, it’s a lot of fun.

Posted in BOYS STUFF, COMMERCIALS, GENERAL REEL, GIRLS STUFF | Comments Off

POST CEREALS CUT IT OUTxxx

 

Director Alan Munro
Producer Brian Jochum
Agency Ogilvy

Another Post Cereal multi-product sell-athon (check out V.I.P.s). Love the scissor-cutting transitions and the frenetic camera work. An older spot that’s aged quite nicely.

Posted in BOYS STUFF, COMMERCIALS, GENERAL REEL, GIRLS STUFF | Comments Off

TROJANxxx

 

Director Alan Munro
Producer Brian Jochum
Agency

Everybody should have at least one condom commercial on their reel. The cityscape is a matte painting, the car interior is a wrecking yard rescue. FX superstar David Miller graciously consented to portray Trojan Man. He also made the costume and the condom package. By the way, that condom package is three times larger than normal. No guy ever seems to notice.

Posted in COMMERCIALS, GENERAL REEL | Comments Off

McDONALDS POWER RANGERSxxx

 

Director Alan Munro
Producer Brian Jochum
Agency

Love the loneliness of the opening shot. Very un-McDonalds. And no, there isn’t really a fast food restaurant on this road. We hauled the sign out to Palmdale. Another very early excursion into CG effects. Also one of our first big hits. At the time, this was the biggest selling Happy Meal toy tie-in ever.

Posted in COMMERCIALS, GENERAL REEL | Comments Off

NISSIN CUP O’ NOODLES

 

Director Alan Munro
Producer Brian Jochum
Agency

Probably you’re wondering what a Blade Runner cityscape, a suicidal bubblegum rocker, and a sewer dwelling humpback whale have to do with noodle eating. This is how the agency explained it to us: “Whales are humble. To be hungry is to be humble.” Japanese commercials are the best.

Posted in COMMERCIALS, GENERAL REEL | Comments Off

FED EX ADDAMS FAMILY

 

Director Alan Munro
Producer Brian Jochum
Studio Paramount

This was originally shot for The Addams Family movie. Filmed in one day at a downtown brokerage firm, it’s a combination of puppet work and prosthetics. No post production trickery here — all of it is acheived in camera.

We also supervised the visual effects, shot the 2nd Unit, and did the main title sequence for this film. Check it out here, here, and here.

Posted in COMMERCIALS, FX REELS, GENERAL REEL, VISUAL EFFECTS | Comments Off

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