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GIRLS STUFF | Moving Target
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COLOR ME GEMZ

 

Director Alan Munro
Producer Brian Jochum
Agency

It’s all about the bling. And I don’t just mean the jewelry. We cast the girls for maximum sparkle. Did they ever deliver — smiling and bouncing and dancing and gemming for ten solid hours. We only had a day to shoot this, but sometimes a spot is better because you have to work fast.

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COLOR ME GEMZxxx

 

Director Alan Munro
Producer Brian Jochum
Agency

It’s all about the bling. And I don’t just mean the jewelry. We cast the girls for maximum sparkle. Did they ever deliver — smiling and bouncing and dancing and gemming for ten solid hours. We only had a day to shoot this, but sometimes a spot is better because you have to work fast.

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MY SCENE GETTING READY

 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

My Scene was a major effort to update Barbie’s image. That meant giving the dolls a strong sense of life, of personality. The shoot was a short one, so every gag had to be intricately coreographed during prep. Lots of rehearsals, lots of video pre-viz, but it really paid off.

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MY SCENE GETTING READYxxx

 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

My Scene was a major effort to update Barbie’s image. That meant giving the dolls a strong sense of life, of personality. The shoot was a short one, so every gag had to be intricately coreographed during prep. Lots of rehearsals, lots of video pre-viz, but it really paid off.

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BANDAI TAMAGOTCHIxxx


 

Director Alan Munro
Producer Brian Jochum
Agency Colby & Partners

Let’s talk about the trampoline footage.

It was the last set-up of a long day. Our young cast, serious atheletes all, wowed us with spectacular trampoline moves (only short clips are used in the spot). After we wrapped, a few hearty crew members started bouncing around. Pretty soon everybody was taking a turn — crew, client, agency. There was alcohol involved. We filmed all of it. Sadly we’ve lost track of that footage. Or maybe happily.

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MY SCENE BUBBLE BATH

 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

If there’s an Olympic Record for piece count, this playset¬†holds it. Combs, towels, sponges,¬†bath salts, shampoos, perfumes, loofahs — you name the bathroom accessory this toy has it. Every young lady loves to be pampered. Even the plastic ones.

Posted in COMMERCIALS, GIRLS STUFF | 3,524 Comments

STRAWBERRY SHORTCAKE ICE CREAM ISLANDxxx

 

Director Alan Munro
Producer Brian Jochum
Agency Colby & Partners

If you’re trying to get in touch with your inner rainbow, this spot’s for you. Ice Cream Island, with its confectionary landscape and gamboling sweet-scented ponies (Milkshake, Cookie Dough), is off-the-charts adorable. In case you’re wondering, the ice cream sundaes are carved out of foam and the grass is green plush carpet.

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OREO O’Sxxx

 

Director Alan Munro
Producer Brian Jochum
Agency Ogilvy

If the CG cookies and milk look exceptionally believable, there’s a reason: They’re not CG. We actually constructed oversized Oreos and shot them hi-speed. No kidding. The girl is floating on a 5 foot diameter foam cookie. We still have it. If ever someone builds a 3000 square foot gingerbread house, we have the perfect coffee table.

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HONEYCOMB V.I.P.Sxxx

 

Director Alan Munro
Producer Brian Jochum
Agency Ogilvy

Whenever I see a bowl of cereal, my first thought is always, “Let’s party!” What do you say about this one? It’s the ultimate product mash (Honeycomb, Tang, Sony Electronics, and free backpack giveaways) crammed into a roomful of crazed party-hounds, bright lights and balloons. With a CG troll and an orangutan thrown in for added confusion. And yet, in a crazy commercial sort of way, it makes sense. Or maybe it doesn’t. Anyhow, it’s a lot of fun.

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