Director Alan Munro
Producer Brian Jochum
Agency Draft FCB

For EA, this is a rare foray into live action. The concept springs from an early client briefing: How to portray the game’s lead character, Sean Devlin, through different aspects of his personality. This first spot needed to establish his Irish heritage, his sense of humor, and his aptitude for cold-blooded assassination.

Check out the other two commercials in the series, Handy and Talented.

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