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HOT WHEELS CAR WASHxxxMoving Target | Moving Target
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HOT WHEELS CAR WASHxxx

 

Director Alan Munro
Producer Brian Jochum
Agency FCB

Probably the most ambitious Hot Wheels commercial ever. We built an entire city out of Hot Wheels playsets — over 1200 square feet — rigged an overhead motion control gantry and flew a camera down its mini-streets. For the car POV shots, we constructed an oversized Hot Wheels’ dashboard — the only time Mattel ever allowed such a cheat. Lots of work, but it really paid off.


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