Director Alan Munro
Producer Brian Jochum
Probably the most ambitious Hot Wheels commercial ever. We built an entire city out of Hot Wheels playsets — over 1200 square feet — rigged an overhead motion control gantry and flew a camera down its mini-streets. For the car POV shots, we constructed an oversized Hot Wheels’ dashboard — the only time Mattel ever allowed such a cheat. Lots of work, but it really paid off.