HOT WHEELS COLOR SHIFTERSxxx

 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

The golden rule of toy commercials: Don’t ask the adults, ask the kids. To a grown-up, watching a car change color is about as exciting as, well, watching paint dry. To an 8 year-old boy, there’s nothing more cool than a green Humvee that can turn purple. The moment this spot hit the airwaves, Color Shifters flew off the shelves.

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