HOT WHEELS FERRARI XVxxx


 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

Elegant isn’t a word usually associated with Hot Wheels, but this Ferrari XV spot is a beautiful exception. A sleek track on a simple black-on-black set, lit to perfection by ace d.p. Reed Smoot. And as an added bonus, it’s got a soundtrack by Hot Wheels’ rapmaster Eric Kawaguchi: “Call ‘em hardcore, Watch ‘em race across the floor.”

Better than this, it doesn’t get.

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