HOT WHEELS MICRO MAGNETICSxxx

 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

Anytime a toy is named “Micro” you know you’re in for a tough shoot. The concept was that you could play with these little magnetic cars anywhere in the house. So of course we filmed in a real house. It was like chasing an army of coke-addicted cockroaches. Lucky for us they were fun toys and they worked great. A few prototypes are still stuck to the office heating vent.

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