HOT WHEELS TRICKTRACKSxxx

 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

A city full of giant Hot Wheels playsets? What’s not to love about that! And as terrific as that opening is, the play footage is even better. You gotta love how the camera glides past each set just as it’s activated, and how boldly the product stands out against the background. Also, this has most ambitious fast-build ever: an hour-long time exposure of kids covering an entire room in track. End to end, this one is a gem.

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