Designer/Supervisor Alan Munro
Producer Brian Jochum
Studio 20th Century Fox
Director Edward Zwick
Probably you’re saying to yourself: “If the movie is about a Viagra salesman, shouldn’t the titles be in a Viagra-style font?” Well, that’s how we felt — at first. After all, it’s the obvious choice. Which is exactly why director Ed Zwick argued against it. In the end, he got his way and rescued the title sequence from devolving into a silly — and obvious — joke. Thank goodness for directors with taste.
As with the rest of the movie, there’s a lot of invisible effects work going on (Jake Gyllenhaal’s bloody nose, for instance). If you want to see more, click here.