Director Alan Munro
Producer Brian Jochum
Agency Y & R
It’s not often when a toy spot concentrates on narrative rather than on highlighting features. In this case, the toy had no real features to highlight. That left us free to shoot a spot about a runty kid beating up on the class bully. Metaphorically beating him up, that is. Wish we could do more like this.
Love the desaturated color styling. A very bold choice for a toy commercial.