Director Alan Munro
Producer Brian Jochum
Shooting the “fast-builds” was especially tricky. With a toy this big, it’s not easy to frame a shot and keep the hand model’s body out. This particular model was a small-handed woman — and no one ever looked less like a little boy than she did. This is the first Mega Rig commercial — and still one of the best.
One other point of pride: the cutaway of the boy wiping his brow appears in dozens of other Mattel spots.