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MEGA RIG CONSTRUCTIONxxxMoving Target | Moving Target
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MEGA RIG CONSTRUCTIONxxx


 

Director Alan Munro
Producer Brian Jochum
Agency FCB

Shooting the “fast-builds” was especially tricky. With a toy this big, it’s not easy to frame a shot and keep the hand model’s body out. This particular model was a small-handed woman — and no one ever looked less like a little boy than she did. This is the first Mega Rig commercial — and still one of the best.

One other point of pride: the cutaway of the boy wiping his brow appears in dozens of other Mattel spots.


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