Director Alan Munro
Producer Brian Jochum
Agency Fernando Del Rosario
Filming with Nascar driver Carl Edwards was a revelation. He looked over the copy, then asked, “How much time do I have?” “Only 5 seconds,” I replied. He read it aloud — only once — while we timed him. He shook his head: “That’s more like 6.5 seconds.” The stopwatch read 6.4. I guess that’s why he’s a world class driver.
As for the toy footage: Hands-down, the best car crashes we’ve ever staged. Plus my all-time favorite soundtrack courtesy of rap-master Eric Kawaguchi. Unbeatable.