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Moving Target - Commercial Production and Visual Effects - Part 13
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HOT WHEELS SPIN CITYxxx

 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

How do you make a Hot Wheels playset stand out? One way is to highlight a unique feature — like for instance a motorized spiral ramp. The other way is to add a bit of post-production spice — like some cartoon graphics. Not our best, that’s for sure, but it is an interesting exercise in style.

Posted in BOYS STUFF, COMMERCIALS, HOT WHEELS | Comments Off

HOT WHEELS MANIACSxxx

 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

A sewer-mouthed talking car is a really funny concept, but it’s not very network friendly. Thank goodness everybody decided to ignore all those disapproving censor-types. Kudos to the agency for making an edgy toy spot. And to Mattel for making such a hilarious toy.

Posted in BOYS STUFF, COMMERCIALS, HOT WHEELS | Comments Off

ALPHA BITS GENIExxx

 

Director Alan Munro
Producer Brian Jochum
Agency Ogilvy

Seems like a million years since we were using 2D animation, but this spot is only a decade old. Lots of fun little tricks going on here. For instance, when the kids fly into the cereal box, they are actually stop-motion puppets. In the product shots, the cereal letters are made out of sculpy and the milk is white glue. Under the ‘It’s a Small World’ heading: The little girl holding the spoon now hand models for us.

Posted in BOYS STUFF, COMMERCIALS, GIRLS STUFF | Comments Off

McDONALDS POWER RANGERSxxx

 

Director Alan Munro
Producer Brian Jochum
Agency

Love the loneliness of the opening shot. Very un-McDonalds. And no, there isn’t really a fast food restaurant on this road. We hauled the sign out to Palmdale. Another very early excursion into CG effects. Also one of our first big hits. At the time, this was the biggest selling Happy Meal toy tie-in ever.

Posted in COMMERCIALS, GENERAL REEL | Comments Off

NISSIN CUP O’ NOODLES

 

Director Alan Munro
Producer Brian Jochum
Agency

Probably you’re wondering what a Blade Runner cityscape, a suicidal bubblegum rocker, and a sewer dwelling humpback whale have to do with noodle eating. This is how the agency explained it to us: “Whales are humble. To be hungry is to be humble.” Japanese commercials are the best.

Posted in COMMERCIALS, GENERAL REEL | Comments Off

FED EX ADDAMS FAMILY

 

Director Alan Munro
Producer Brian Jochum
Studio Paramount

This was originally shot for The Addams Family movie. Filmed in one day at a downtown brokerage firm, it’s a combination of puppet work and prosthetics. No post production trickery here — all of it is acheived in camera.

We also supervised the visual effects, shot the 2nd Unit, and did the main title sequence for this film. Check it out here, here, and here.

Posted in COMMERCIALS, FX REELS, GENERAL REEL, VISUAL EFFECTS | Comments Off

MICHAEL JACKSON’S HISTORY

 

FX Supervisor/2nd Unit Director Alan Munro
Producer Brian Jochum
Studio Sony
Director Rupert Wainwright

This isn’t the first piece we did for the gloved one. It isn’t the strangest either (does anyone remember Is This Scary?), but it is certainly the biggest. For starters, we recreated Budapest in miniature. In the city center we placed a statue scaled 800 feet high (Michael didn’t think small), and surrounded it with a miniature crowd numbering half-a-million. This is one of the earliest CG projects. The helicopters are all CG, and so is Michael’s army. At the time, the wide shot of the drilling army was the most complex After Effects render ever attempted. How times have changed.

Posted in FX REELS, VISUAL EFFECTS | Comments Off

VISUAL EFFECTS REEL 04


 

Designer/Director/Supervisor Alan Munro
Producer Brian Jochum

Another effects montage. Not my favorite, but still quite fun. And it does contain some shots you won’t see anywhere else on the site. Enjoy.

Posted in FX REELS, VISUAL EFFECTS | Comments Off

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