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Moving Target - Commercial Production and Visual Effects - Part 7
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MASTERS OF THE UNIVERSE BATTLE VEHICLESxxx


 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

The toys may have been tiny, but the setting was huge. Masters needs to feel epic. That meant lots of atmospheric smoke, lots of set dressing, and very very wide lenses. The background cyc was 40X60. Even at that, we barely stayed on it — and these were 6″ action figures! Painful (especially the lighting bill), but worth every penny.

Posted in BOYS STUFF, COMMERCIALS | Comments Off

YU-GI-OH! DELUXE MODEL KITSxxx


 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

Without doubt, the most beautiful model kits Mattel ever produced. We still have a set on display in our office.

Posted in BOYS STUFF, COMMERCIALS, YU-GI-OH | Comments Off

YU-GI-OH! LAUNCHER SPIDERxxx


 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

Love the set, with its gridded glass table top, and its thin venetian blinds. Very James Bond — which seems appropriate for showcasing a missile launching spider.

Posted in BOYS STUFF, COMMERCIALS, YU-GI-OH | Comments Off

BANDAI TAMAGOTCHIxxx


 

Director Alan Munro
Producer Brian Jochum
Agency Colby & Partners

Let’s talk about the trampoline footage.

It was the last set-up of a long day. Our young cast, serious atheletes all, wowed us with spectacular trampoline moves (only short clips are used in the spot). After we wrapped, a few hearty crew members started bouncing around. Pretty soon everybody was taking a turn — crew, client, agency. There was alcohol involved. We filmed all of it. Sadly we’ve lost track of that footage. Or maybe happily.

Posted in COMMERCIALS, GIRLS STUFF | Comments Off

CONSTRUXxxx


 

Director Alan Munro
Producer Brian Jochum
Agency FCB

A really fun construction toy. We did a whole series of these.

Despite all the fast-builds, the tag shots were actually the hardest. Getting the pieces to pour out neatly across a table took a lot of fiddling. And the shot of pieces falling at the lens took forever. Now we’d just do these in CG. And they probably wouldn’t look as interesting.

Posted in BOYS STUFF, COMMERCIALS | Comments Off

WHO ELSE IS

OUR PARTNERS IN CRIME 

MUGSY

MIND OVER EYE

VCE, INC.

Posted in Uncategorized | 512 Comments

WHAT IS

WHAT IS MOVING TARGET?

Experienced.

Brian and Alan first joined forces on The Addams Family, doing effects and 2nd Unit. 100 feature films, 200 national commercials, and a dozen TV shows later they’re still at it. Alan directing, Brian producing. Commercial production, visual effects, title sequences, graphics, 2nd Unit direction, post production, and editing. There’s not a continent they haven’t filmed on or an awkward place they haven’t shoved a camera.

Forward-Looking.

Keeping up with the latest technology is a must. But it’s just a starting point. Around here, forward-looking means sniffing for a fresh approach — be it hi-tech, lo-tech, or no tech at all.

Trusted.

The same clients keep drinking our smoothies and stealing our copies of Us magazine.

Moving Target is lots of other adjectives: Fun, Fast, Enthusiastic, Reliable, Budget-Conscious.

About the only thing we’re not is boring.


Posted in Uncategorized | 503 Comments

BATMAN BATMOBILE STREET JAMxxx


 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

The cartoon version of the Batmobile. A super-neat toy with lots of features, but very hard to shoot.

Legally cars like this have to be hand-activated (toy-speak for pushed by hand). Nearly impossible to push a car this large for any distance and not see the pushee’s face. Why is this a problem? Because our pushee is not a kid. In fact, he’s not a he — he’s a young lady. Quite a beautiful young lady.

Lots of very precise camera operating is needed to keep the frame face-free. Watch closely — the camera choreography in this spot is flawless.

Also I love the death scene.

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BATMAN BATJETxxx


 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

Not all Bat Spots are created equal. There is “real” Batman which is based on the movies, and then there is “cartoon” Batman which is based on the animated series. This particular spot stars cartoon Batman. He’s much trickier to work with, as he’s far less articulate than his “real” counterpart. Thank goodness he only had to sit in his batjet. Sadly, his nemesis Bane had to do some real actual menacing — something he wasn’t very good at. It was painstaking, but we managed to mask his physical limitations (he only had three movable joints) quite successfully. That is, I think we were successful.

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