Warning: array_merge() [function.array-merge]: Argument #4 is not an array in /home/content/46/13639646/html/wp-content/themes/richwp20110412/admin/functions_locked.php on line 149

Warning: Invalid argument supplied for foreach() in /home/content/46/13639646/html/wp-content/themes/richwp20110412/rich.inc.php on line 1

Warning: Invalid argument supplied for foreach() in /home/content/46/13639646/html/wp-content/themes/richwp20110412/rich.inc.php on line 1
Moving Target - Commercial Production and Visual Effects - Part 8
Warning: Invalid argument supplied for foreach() in /home/content/46/13639646/html/wp-content/themes/richwp20110412/rich.inc.php on line 1

Warning: Invalid argument supplied for foreach() in /home/content/46/13639646/html/wp-content/themes/richwp20110412/rich.inc.php on line 1

BATMAN MEGABLASTERxxx


 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

My all-time favorite piece of toy commercial set dressing. What kid doesn’t want a secret bat-cabinet hidden behind their bookcase? Love every shot in this spot. A winner.

Posted in BATCAVE, BOYS STUFF, COMMERCIALS | Comments Off

LOVE & OTHER DRUGS MAIN TITLESxxx

 

Designer/Supervisor Alan Munro
Producer Brian Jochum
Studio 20th Century Fox
Director Edward Zwick

Probably you’re saying to yourself: “If the movie is about a Viagra salesman, shouldn’t the titles be in a Viagra-style font?” Well, that’s how we felt — at first. After all, it’s the obvious choice. Which is exactly why director Ed Zwick argued against it. In the end, he got his way and rescued the title sequence from devolving into a silly — and obvious — joke. Thank goodness for directors with taste.

As with the rest of the movie, there’s a lot of invisible effects work going on (Jake Gyllenhaal’s bloody nose, for instance). If you want to see more, click here.

Posted in FEATURE FILMS, TITLES / 2nd UNIT | Comments Off

THE COMPANY MEN MAIN TITLESxxx

 

Designer/Director Alan Munro
Producer Brian Jochum
Studio The Weinstein Company
Director John Wells

Despite its simplicity, this sequence was quite an ordeal. Lots of cuts, recuts and general fiddling with the video clips. Thanks to ace editor Rob Frazen the credits have a gradually accelerating tempo which gives the whole scene a wonderful sense of anticipation. Always great when the titles can set the scene and the mood.

In case you didn’t notice (and we’re hoping you didn’t), the shot of Ben’s car arriving at the GTX Building is a matte painting. For more of our Company Men effects work, watch this.

Posted in FEATURE FILMS, TITLES / 2nd UNIT | Comments Off

MASTERS OF THE UNIVERSE SAMURAIxxx


 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

These samurai warrior Masters were on stilts, which made them very unsteady — and thereby nearly impossible to puppeteer. By contrast, their battle raptor stallions were beautifully made and easy to manipulate. Filming this was slow going. Thankfully it doesn’t show.

Posted in BOYS STUFF, COMMERCIALS | Comments Off

SABOTEUR HANDY

 

Director Alan Munro
Producer Brian Jochum
Agency Draft FCB

The middle portion of the Saboteur triptych (the other spots are here and here). This outing needed to show Sean Devlin at his most devious. Cutting a radio’s power cable and then using it as a garrote seemed to have the requisite amount of elegance and perversity. Plus, it’s the perfect excuse for some Edith Piaf source music.

Posted in COMMERCIALS, GENERAL REEL | Tagged , , , , , , , | Comments Off

POWER RANGERS DINO THUNDERxxx

 

Director Alan Munro
Producer Brian Jochum
Agency Colby & Partners

Another dino-themed playset (check out Xtractaurs and Dino Pop Up), only this time with a techno twist. Shooting this spot was seriously fun. If you really want to connect with your inner eight year-old try disintegrating a rock pile with a power drill.

Posted in BOYS STUFF, COMMERCIALS | Comments Off

BATMAN BATCAVExxx


 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

Clients — quite rightly — want to see their whole playset. The problem is, vertical objects framed in a horizontal format always leave tons of negative space on each side. Ugh. Add to that, this particular vertical toy was wall-mounted so the background couldn’t have any depth. Double-ugh. To top it off, this playset was made for the rather inarticulate cartoon Batman figures. Triple-ugh. Fortunately, it was a damned fun toy, and conceptually a very well designed spot.

Not half bad, if you ask me.

Posted in BATCAVE, BOYS STUFF, COMMERCIALS | Comments Off

MATTEL MAX STEEL x2xxx

 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

For those unfamiliar with toy lore, Max Steel is a sort of poly vinyl chloride James Bond. Always facing devious criminal masterminds, always victorious. In the first episode Max battles Bio, a four-armed reptilian, in his underwater cave hideout. In the second, Max is pitted against arch-enemy Psycho and his robot slave. Let’s see 007 top that.

Posted in BOYS STUFF, COMMERCIALS, MAX STEEL | Comments Off

MY SCENE BUBBLE BATH

 

Director Alan Munro
Producer Brian Jochum
Agency Y & R

If there’s an Olympic Record for piece count, this playset¬†holds it. Combs, towels, sponges,¬†bath salts, shampoos, perfumes, loofahs — you name the bathroom accessory this toy has it. Every young lady loves to be pampered. Even the plastic ones.

Posted in COMMERCIALS, GIRLS STUFF | 3,524 Comments

Warning: Invalid argument supplied for foreach() in /home/content/46/13639646/html/wp-content/themes/richwp20110412/rich.inc.php on line 1

Warning: Invalid argument supplied for foreach() in /home/content/46/13639646/html/wp-content/themes/richwp20110412/rich.inc.php on line 1